Below is a brief guide to some of the many trademarks involved in WWE’s Wrestlemania 29 today. WWE has long realized that it creates brands in its wrestlers and entertainers. It owns the names of the wrestlers. And thus it owns many trademark registrations – more than 600! For example, tonight’s headliners – The Rock and John Cena – are both registered names belonging to the WWE for use in connection with entertainment and performance services by a wrestler.
Trademark Guide to Wrestlemania 29: (click marks for USPTO records)
