Great trademarks are all around us. What makes them great?
Here are some of the attributes of an excellent brand name and trademark:
- unique in the industry;
- creative;
- suggestive of the services or products sold;
- resonates with customers;
- easy to remember, easy to find; and
- thought provoking.
Below are photos, taken on my travels, of several trademarks that have the potential to be great (of course, I cannot know how unique each one of these are):
Great trademarks can be a real boost to marketing. And they can become strong and well-protected.
Can you think of any other attributes of a great trademark?
Tip: If you don’t have a great brand name, what are you waiting for?!
