Yesterday in London, Usain Bolt repeated as the Olympic champion in the 100 meter dash. The winner of the race is frequently referred to as the “fastest man alive” or the “world’s fastest man.”
Bolt is not just ridiculously fast on two feet, he also is a wise businessman: he owns several trademarks registered with the USPTO, a logo design that mimics his frequently used winning pose [click image or mark to open USPTO records]:
– clothing, footwear, headgear, namely, shirts, jerseys, tank tops, sweatshirts, sweat pants, track suits, shoes and footwear, t-shirts, pants, shorts, jackets, coats, hats, caps, headwear, underwear, sleepwear, swimwear, socks, gloves; entertainment and sporting and cultural activities, namely, personal appearances by a sports celebrity; arranging and conducting sports competitions; Entertainment services, namely, participation in track and field competitions; operation of sports camps; Providing a website featuring online sports training and training advice and the recording of training and workouts; Amateur youth sports services, namely, organizing and providing youth sports activities; and much more
– clothing, footwear, headgear, namely, shirts, jerseys, tank tops, sweatshirts, sweat pants, track suits, shoes and footwear, t-shirts, pants, shorts, jackets, coats, hats, caps, headwear, underwear, sleepwear, swimwear, socks, gloves; Entertainment and sporting and cultural activities, namely, personal appearances by a sports celebrity; arranging and conducting sports competitions; Entertainment services, namely, track and field competitions; operation of sports camps; Providing a website featuring online sports training and training advice and the recording of training and workouts; Amateur youth sports services, namely, organizing and providing youth sports activities; entertainment services, namely, conducting parties; entertainment, namely, live music concerts; entertainment in the nature of live stage performances in the nature of music, drama, comedy and sports lectures by an individual; entertainment, namely, live, televised and movie appearances by a professional entertainer and sports athlete; and much more
– clothing, footwear, and headgear, namely, shirts, jerseys, tank tops, sweatshirts, sweat pants, track suits, shoes and footwear, t-shirts, pants, shorts, jackets, coats, hats, caps, headwear, underwear, sleepwear, swimwear, socks, gloves; entertainment and sporting and cultural activities, namely, personal appearances by a sports celebrity; arranging and conducting sports competitions; Entertainment services, namely, participation in track and field competitions; operation of sports camps; Providing a website featuring online sports training and training advice and the recording of training and workouts; Amateur youth sports services, namely, organizing and providing youth sports activities; and much more
– All purpose sport bags; Athletic bags; Backpacks; Carry-all bags; Carry-on bags; Carrying cases; Handbags, purses and wallets; Key cases; Knapsacks; Leather and imitation leather; Leather and imitation leather bags; Leather bags, suitcases and wallets; Leather cases for keys; Leather handbags; Leather purses; Luggage and trunks; School knapsacks; Toiletry bags sold empty; Travel bags; Umbrellas and parasols; Waist bags; Walking sticks
– Clothing, footwear and headgear, namely, shirts, jerseys, tank tops, sweatshirts, sweat pants, track suits, shoes and footwear, t-shirts, pants, shorts, jackets, coats, hats, caps, headwear, underwear, sleepwear, swimwear, socks, gloves; Entertainment and sporting and cultural activities, namely, personal appearances by a sports celebrity; arranging and conducting sports competitions; Entertainment services, namely, participation in track and field competitions; operation of sports camps; Providing a website featuring online sports training and training advice and the recording of training and workouts; Amateur youth sports services, namely, organizing and providing youth sports activities; and much more
Is Bolt the fastest persons to ever own of a US trademark registration? Most likely, he is.
His trademark registrations – and his nice logo – demonstrate that he understands that he is a brand, and that in order to capitalize and protect the brand, trademark registrations are extremely valuable.
Wikipedia entry for Usain Bolt
