Trademark protection for lighting, sounds, texture, scents, motion, and other non-traditional trademarks

I have been interested in non-traditional trademarks for several years now and I have collected information about many different types. Did you know that several lighting displays are registered trademarks? And the motion of the doors on a Lamborghini? To learn more about the protection of these and other trademarks, see the slides below from my recent AIPF webinar.