The Oscars trademarks of 2013

Last night was the glitz and glamour of the OSCARS®. As pop culture, celebrity and branding continue to merge, there are many Oscar nominees and winners from this year that have protected trademarks.  In fact, I would be willing to bet that there were more registered trademarks on stage at the Oscars this year than ever before.

Movies

• ZERO DARK THIRTY – pending application for a variety of skin and cosmetic products (I am not sure if this is owned by the producers of the film)

• SKYFALL (two pending applications)

• BRAVE – the subject of multiple application and registrations from Disney
• 
• FRANKENWEENIE
  
• PARANORMAN
• WRECK-IT RALPH (pending application)
• THE AVENGERS
• LES MIS – registered since 1989 by Cameron Mackintosh for posters and shirts

Actors & Actresses

• ROBERT DE NIRO  (pending application)
• TOMMY LEE JONES
• HUGH JACKMAN 

Music

• ADELE

Of course, the Academy of Motion Picture Arts and Sciences recognizes the value of the Oscar brand too:

• ACADEMY AWARD – registered for “excellence in the field of motion pictures through the issuance of awards”
• ACADEMY AWARDS – registered for “educational and entertainment services rendered through the medium of a annual live, television program dealing with motion pictures” and “books, pamphlets, brochures, and press kits issued from time to time”
• OSCAR – registered for “entertainment and educational services – namely, telecasts in connection with the recognition of distinguished achievement in the motion picture industry; library and reference services; theatrical exhibitions of motion pictures”
• OSCARS – registered for “entertainment services, namely, telecasts in connection with the recognition of distinguished achievement in the motion picture industry”
• OSCAR NIGHT – registered for “educational and entertainment services rendered through the medium of an annual live, televised program dealing with motion pictures”
• registered for “educational and entertainment services rendered through the medium of a annual live, television program dealing with motion pictures” and “books, pamphlets, brochures, and press kits issued from time to time”
• SUNDAY AT THE OSCARS – registered for ”educational and entertainment services rendered through the medium of an annual live, televised program dealing with motion pictures”