iPelton
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JEOPARDY! turns 30 years old – and could use better trademark protection
Did you realize that the TV game show JEOPARDY! is...
Read More >>>Tag Archives: non-traditional trademarks
Anatomy of great branding: LEGO
My children love Legos. And I did as a kid too. I have come to appreciate that LEGO® is an incredible brand. Like...
Read More >>>Non-traditional trademark follow-up: KISS band members' make-up
Some of the most interesting non-traditional trademarks I have encountered...
Read More >>>Anatomy of great branding: LEVI'S STADIUM a.k.a FIELD OF JEANS
In January, I wrote about how I believe that Levi’s...
Read More >>>The Masters' green jacket – a very well known, valuable trademark that is unre...
Last night, Adam Scott won the Masters golf tournament and...
Read More >>>Selfridges department store in UK demonstrates power of brands – even when brand nam...
A recent experiment by a UK department store, Selfridges, removed...
Read More >>>Award trophy configuration trademarks
Three dimensional shapes can be trademark. Product packaging (the Coca-Cola bottle!), building designs (the top of the Chrysler Building!), and even product shapes...
Read More >>>Monopoly's trademark monopoly: Boardwalk, Free Parking, Go To Jail, Title Deed and Mo...
Hasbro / Parker Brothers was in the news last week...
Read More >>>Louboutin – YSL red shoe sole dispute isn't over
Less than two weeks ago I wrote about the District Court in the dispute between...
Read More >>>Trademark Guide to the BCS National Championship: Alabama vs. Notre Dame
Tonight, Alabama and Notre Dame will square off on the...
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