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Love it or Leave it: new Miami Dolphins logo
A few weeks ago, the NFL’s Miami Dolphins unveiled a new logo design. Will it...
Read More >>>Tag Archives: love it
Great pun trademarks
Puns make great playful suggestive trademarks. A recent piece on MSN Now features photos of some great such names. For example: – MERCHANT OF TENNIS – BACK TO THE FUTON – BREWED AWAKENING (coffee shop)...
Read More >>>Anatomy of a great trademark portfolio: BUILD-A-BEAR
Kids teddy bears may seem cute and cuddly (and of course, they are) but they...
Read More >>>Best trademarks in 2013 NCAA Men's "March Madness" bracket: Billikens, Hill...
“March Madness” gets under way this week. Here are some...
Read More >>>Interesting IDITAROD trademarks
I read the New York Times story last night about the finish of the Iditarod race in Alaska. The story is quite interesting...
Read More >>>Love it or Leave it: HUBWAY bike sharing name and logo
Boston’s bike sharing program is called Hubway. Brilliant! The name of course is a play...
Read More >>>Anatomy of great branding: LEVI'S
Levi’s does a phenomenal job with their branding a trademarks. Any brand – big or small – can learn from the creativity, reinforcement,...
Read More >>>Love it or Leave it: BLUETOOTH trademarks
It seems like just about every new laptop, phone, portable music player, car and other...
Read More >>>Best tribute band names/trademarks
I have always wanted to write a scholarly piece about the law of parody and tribute bands. The band names generally are not-so-subtle...
Read More >>>Great slogans and trademarks from Campbell's soup company
As I have written here many times, great brand names...
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