How to launch a slogan: Experience is our trademark. Trademark is our experience

Our firm recently launched a slogan: Experience is our trademark....

Posted on April 11, 2011 by superadmin197108

Examples of non-traditional trademarks: scents, textures, uniforms, and more

Last week I had the honor of appearing on a...

Posted on April 8, 2011 by superadmin197108

Business News Daily: USPTO ‘Trademark Bully’ Comments Reveal Small Business Headache

An article this week by Business News Daily (www.businessnewsdaily.com) quotes...

Posted on April 7, 2011 by superadmin197108

Study demonstrates that brands add value

A recent article in The Economist highlights some of the roles brands play in society (HT to @TTABlog for the link). In addition...

Posted on February 25, 2011 by superadmin197108

Two good reasons to attend the ABA's 26th Annual Intellectual Property Conference

Actually, both reasons are on the same panel! The new...

Posted on February 25, 2011 by Erik

Two good reasons to attend the ABA’s 26th Annual Intellectual Property Conference

Actually, both reasons are on the same panel! The new...

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