A recent article in The Economist highlights some of the roles brands play in society (HT to @TTABlog for the link). In addition to the power of brands to promote a product or service and conjure thoughts of a mood or lifestyle, the study found that reputable brands are equated with trust. In the study, people wearing design brand logos were more likely to be trusted, and were more likely to be hired for a job position – and offered more money for the position.
image from http://www.mobileyewearla.com/
Does your business feature a nice logo? If not, what are you waiting for? A nice logo may lead to more trust, more perceived value, and more sales.
