Click below to explore the Trademarkive® topics: WhyRegistera Trademark?Trademark registration is extremely valuable for any business – big or small. Tips for Choosinga Brand NameChoosing a strong, protectable name is not easy.USPTO TrademarkApplication ProcessAt the heart of trademark protection is … Continue reading →

Top Trademark Trends of 2021 By Erik Pelton® 2021 was a busy year in the world of trademarks. The uncertainties of COVID in a second year couldn’t stop huge application filing numbers and many developments in the world of trademarks. … Continue reading →

There are several pieces of information accessible to the public after filing a trademark application. Although there are some benefits to having this information easily accessible, this same information is also accessible to scammers. Erik shares several privacy considerations for … Continue reading →

Our mission is to make your intellectual property protection understandable, accessible, and affordable through our cornerstones of great service and flat fees. On this welcome page, you will find helpful information to familiarize you with our services and team, and … Continue reading →

A new report from the Department of Commerce, the agency of which the USPTO is a part, was released last week following its ” audit of the United States Patent and trademark Office’s (USPTO’s) efforts to improve the accuracy of … Continue reading →

The following is an excerpt from my video 5 Trademark Lessons from a Year of Pandemic and Quarantine. In some ways, it’s hard to believe that it’s been more than a year of living in times of the coronavirus pandemic … Continue reading →

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or … Continue reading →

The world of trademarks is actually booming since the pandemic began last Spring. Yet so are the trademark scams. In this episode, Erik reflects on the changes and trends from the past year, and why is it more critical than … Continue reading →

TPAC met last Friday. I was waiting for the USPTO to post the full slide deck, but that hasn’t happened yet and I wanted to share these very important data points and slides. See some of the most important slides … Continue reading →

By Erik Pelton® This year – despite the cliché – has been unprecedented in many ways; it featured the COVID-19 pandemic, lockdowns, quarantines, masks, and social distancing, as well as protests in the street, a presidential election, economic volatility, and … Continue reading →