JANUARY 2024

FROM ERIK'S DESK

It is hard to believe, but this year we celebrate our 25th year as a firm providing trademark counsel to clients. Over those years, we have helped clients register more than 4,500 trademarks with the USPTO and represented clients in hundreds of trademark disputes. Those numbers may be impressive, but we are even more proud of the core values reflected in our work over those years - our commitment to flat fees and great service - and our role in both the local community and in the broader community of trademark professionals.

To help celebrate, I will be sharing a wealth of tips about branding and trademark protection based on 25 years of learning and experience. In the video below, I share the first such set of tips -- follow me on Instagram, TikTok, or YouTube for more throughout the year.

- Erik

Proper evidence of use is important for every trademark application, and for clothing it can be particularly tricky. Erik shares tips in this video.

Protecting names and logos are both important when building a brand. Erik discusses why protecting words is generally more important here.

Super Bowl LVIII is coming up next month, and that means a slew of new commercials for major brands will be airing. Follow us on Facebook, Instagram and TikTok and subscribe to our YouTube channel to see our own review of this year's favorite brands and ads from the "big game."

We record new content for our podcasts, shorts, and videos every week — which trademark questions you’d like to see answered? Let us know!

Visit our website • Email us. • Call us at 703-525-8009

This publication has been prepared for the general information of clients and friends of the firm. It is not intended to provide legal advice with respect to any specific matter. Under rules applicable to the professional conduct of attorneys in various jurisdictions, it may be considered advertising material.

Erik M Pelton & Associates PLLC

111 Park Place

Falls Church, VA 22046

﻿FROM ERIK'S DESK

FROM ERIK'S DESK