We have over 500 videos at erikpelton.tv! Our content covers all things trademark and brand protection—from the application process to infringement to renewals—and everything in between. Subscribe to stay up to date on the newest content and let us know what you want to learn more about.

The Trademark Manual of Examining Procedure (TMEP) contains a useful checklist or new trademark applications which seems simple at first, but contains many layers and nuances, as Erik shares here.

Taylor Swift is a brand (and musical) genius. Did you know that she owns more than 180 trademark applications and registrations with the USPTO? Including several pending applications TAYOR SWIFT THE ERAS TOUR. Erik shares more in this video.

Erik recently dove into the toy trademark universe at the NYC Toy Fair. Visit erikpelton.tv and search "Toy Fair" for some great short videos from the Fair.

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