When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides more detail in this video:

A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one in this video at erikpelton.tv.

The new Threads platform is an interesting current trademark topic, and Erik breaks down the Threads logo and why it is so effective in this video at erikpelton.tv.

Erik was recently the featured guest on The Shrimp Tank podcast episode Unleashing the Power of Trademarks: Protect Your Brand and Avoid Legal Nightmares! Check it out and let us know what you think.

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