November 2020

FROM ERIK'S DESK As we reflect on the Thanksgiving holiday a few days ago, in what is (even though we’ve heard it too many times) an unprecedented year, at EMP&A we are continually thankful for the chance to serve and work with so many businesses and entrepreneurs who are doing amazing things. Helping clients build and protect their brands brings us great joy and pride. This year, as the world faced so many unknowns amidst the COVID-19 pandemic, we were awed to watch scores of clients innovate in new ways to assist and aide their customers, their communities, and their employees. This innovation will lead to stronger businesses and brands for years to come.   And despite the uncertainties of 2020, trademark filings have continued apace, and we are grateful for our clients and their trust in our work.   Wishing each of you a happy and peaceful holiday season,   Erik

DID YOU KNOW? Protection from a trademark registration – it never sleeps   New York is the “city that never sleeps.” A trademark registration’s protection never sleeps too: it can appear in searches of the USPTO database conducted 24/7.

TRADEMARK TIP How can you avoid losing your trademark rights over time?   play video

IN THE NEWS The USPTO’s trademark fees for new filings, renewals, and mucn more, will increase January 2, 2021. Stay tuned on the blog and social medial for more details on these increases and how they will impact trademark acpplicants and owners.

FIRM NEWS The opportunity to give back is very important to our firm’s values. I am honored to be named to the Capital Pro Bono Honor Roll for the 5th consecutive year!