I must admit, at first glance I was not attracted to the new airbnb logo. But upon reflection, it is quite good.
Why? Because:
- it is simple
- it is unique
- it has meaning (see below)
- it works well online, which is airbnb’s primary media
[image from airbnb explaining the new logo]
Also, here are three more reasons to like the new logo:
- airbnb promptly filed to protect and register it with the USPTO
- airbnb released a tool to let users make their own symbol
- airbnb released a video (below) explaining the new logo
