Erik Pelton interviewed on "Washington Business Report" about trademarks, branding, and "The Little City"

I live and work in Falls Church, Virginia. A few years ago, the city worked with a renowned ad agency, SmithGifford, create a brand and logo – THE LITTLE CITY®. I helped the City secure registration of the name and logo. And last weekend, I was interviewed on Washington Business Report about “The Little City” brand.

See video here (segment starts at 1:45):

For more about city branding and THE LITTLE CITY® trademark, see:

• You can brand anything… even a city
• The Little City of Falls Church Files Trademark Applications for “THE LITTLE CITY”