For brand owners, it is important and valuable to document several key steps in the brand development and launch process. Doing so can save tremendous hassles and/or costs later on in the registration process or in the event of a dispute.
Documenting the following, with relevant dates, is recommended:
- Creation or selection of the name;
- Intent to use the name with a product or service (business plans, steps to research and plan offering of particular goods or services in connection with the name);
- Commencing public use of the name (advertising, webpages, presentations, trade shows, etc); and
- First sales of the goods or services using the trademark.
For more of my Trademark Visuals, see https://www.erikpelton.com/resources/trademark-visuals/.
