Erik M. Pelton & Associates (EMP&A) is a boutique firm focusing on trademark protection for...
Read More >>>Category Archives: Uncategorized
Should You Register Your Logo in Black & White or Color?
The following is an edited transcript of our video Should...
Read More >>>Trademark Application Expert Tips
The following is an edited transcript of our video Trademark Application Expert Tips. Five trademark application tips If saving money is a consideration,...
Read More >>>Trademark Refusal: What is Genericness
The following is an edited transcript of our video Trademark Refusal: Genericness. Once you apply for a trademark at the USPTO, there are...
Read More >>>International Trademark Registration: why and when
The following is an edited transcript of our video The Importance of International Trademark Registration....
Read More >>>Practicing What We Preach at EMP&A
The following is an edited transcript of my video Practicing What We Preach. Here at Erik M. Pelton & Associates, we really believe...
Read More >>>5 Free Ways to Strengthen Any Brand
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any...
Read More >>>What Are the DuPont Factors in a Trademark Confusion Analysis?
The following is an edited transcript of my video What...
Read More >>>Will Artificial Intelligence Change Trademarks?
The following is an edited transcript of my video Will AI Change Trademarks? Artificial intelligence...
Read More >>>Why Filing Your Trademark Application Early Matters
The following is an edited transcript of my video Filing Your Trademark Application Early: A...
Read More >>>
