A trademark application is just as much of an art as it is a science....
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The rainbow after the storm
Despite mother nature’s strength and power, every storm is followed by a rainbow. The strongest brands are weathering the storm overhead, while also...
Read More >>>How to deal with trademark infringement
The following is a transcript of one of the most popular videos on our YouTube channel. What exactly is trademark infringement? Well, the...
Read More >>>How color trademarks work
Some colors are so well known to be associated with a particular brand, a particular source of products or services that the color...
Read More >>>5 Keys to an Effective Office Action Response
Here are some of the keys when responding to a trademark office action from the...
Read More >>>free ebook: Brand Management Tools During and After a Crisis
The brief ebook takes the best of what I have learned and observed about brand...
Read More >>>TEAS PLUS vs TEAS STANDARD trademark applications: what’s the difference?
There are significant differences between these a TEAS Plus application...
Read More >>>What are the potential costs of an unprotected trademark?
In this brief video (3:48), Erik discusses the risks and costs that businesses can incur...
Read More >>>The trademark iceberg: more than half is hidden from view
Comprehensive trademark protection, like an iceberg, features much more that cannot be seen at first....
Read More >>>How Kleenex, Chapstick, Popsicle, Frisbee, Velcro and other brands avoid becoming generic
The following is an edited podcast transcript. Listen here. You...
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