There are a few things that cannot be protected under trademark law. What can be...
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Three simple keys to a strong brand
A client of mine recently wrote a blog post about the name change that their company and brand underwent a few years ago....
Read More >>>Every bold brand begins with one thing: a creative and distinctive name
Every skyscraper begins with a solid foundation; every bold brand...
Read More >>>Keeping up with USPTO changes affecting trademark applicants: logins and domicile and spec...
In the last year, there have been numerous changes at...
Read More >>>The 5 habits of my most successful trademark clients
In nearly 20 years of practice in the field of trademarks with all types of...
Read More >>>Trademark protection for podcasts
Podcast names are eligible for trademark protection just like any other product or service brand name. Watch this brief video as Erik shares...
Read More >>>Finding inspiration for creative brand names
The following is a podcast episode transcript from Tricks of the Trade(mark). I’m constantly amazed...
Read More >>>Protecting Word vs. Logo trademarks – one of the common questions I get
Protect names and logo designs are generally both important, but...
Read More >>>My twenty top trademark tips (for a Tuesday)
I have so many tips about trademark protection that I could write a book. In...
Read More >>>Put me in coach, I’m ready to play… the trademark application baseball team
I love baseball! And baseball trademarks! To succeed in baseball,...
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