Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset U use mark properly...
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Anatomy of a brand style guide
We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand...
Read More >>>Decision tree: Is This a Trademark Scam?
Decision tree: Is This a Trademark Scam? If you receive mail that looks like it is about a trademark application or trademark registration,...
Read More >>>Trademark registration: a boost to any brand’s immune system
The following is a transcript of my video Vaccinate Your...
Read More >>>Is the huge influx of trademark filings from China (causing major backlogs) a form of econ...
The huge influx of US trademark application filings from China...
Read More >>>An influencer essentially is a brand, and should be protected with trademark filings
The number of influencers who generate significant revenue, sometimes millions...
Read More >>>Standard character vs design mark trademark applications
One of the key choices at the start of a trademark application process for many...
Read More >>>Bold Brands Are Like Bees to Pollinate Marketing
The following is a transcript of my video Bold Brands Are Like Bees to Pollinate...
Read More >>>Want to learn all about trademark Office Action responses?
My office has filed thousands of responses to trademark office actions from the USPTO, and...
Read More >>>Suggestive trademark and brand names are better than the rest. Here’s why:
The following is an edited transcript of my video, Why...
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