Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

Celebrating Five Years of the Tricks of the Trade(mark)® Podcast

This week we are celebrating 5 years and more than 250 podcast episodes with 40,000 listens across dozens of countries. We have covered countless trademark protection topics and continue to evolve our studios and systems. Looking ahead to the next chapter, we want to hear from you! Drop us a message or a comment and let us know what you want to learn more about in the world of intellectual property and great branding.

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Another Trademark Scam: Beware of Calls Claiming to Be From USPTO

Recently a new scam targeting trademark filers features telephone calls purporting to be from USPTO examiners. This is yet another reason to work with an experienced attorney – the USPTO will never contact an applicant directly when they have counsel of record. For more about avoiding and dealing with trademark scams, see Is This A Trademark Scam® at www.isthisatrademarkscam.com.

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Trademark Registration Provides Double Protection

Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help extinguish infringements that arise quicker and easier.  In short, there is no more powerful tool to protect a brand than trademark registration. For more information, visit TRADEMARKIVE® at https://www.erikpelton.com/trademarkive/.

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Introducing Brands on the Run

Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the RunSM on TikTok (https://www.tiktok.com/@makingtrademarksbloom) or Instagram (https://www.instagram.com/making_trademarks_bloom/reels/) or YouTube (https://www.youtube.com/@makingtrademarksbloom/shorts). Let us know what you think!

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