Filing Your Trademark Application Early: A Cautionary TaleErik shares a true story about the importance of early trademark protection, using a local business as an example in this video. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
5 Free Ways to Strengthen Your BrandWhether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik. Read More |
What Are the DuPont Factors in a trademark confusion analysis?A seminal trademark case is In Re DuPont. Erik discusses what the case – and the likelihood of confusion factors – mean for trademark applications and disputes. Read More |
Celebrating Five Years of the Tricks of the Trade(mark)® PodcastThis week we are celebrating 5 years and more than 250 podcast episodes with 40,000 listens across dozens of countries. We have covered countless trademark protection topics and continue to evolve our studios and systems. Looking ahead to the next chapter, we want to hear from you! Drop us a message or a comment and let us know what you want to learn more about in the world of intellectual property and great branding. Read More |
How Do You Pronounce a Trademark?While there is no correct way to pronounce a trademark according to USPTO guidelines, sound and possible pronunciations are important considerations to make when developing a brand. Erik explains more in this podcast. Read More |
3 Things to Do When RebrandingWhether by choice or by necessity, there are several important tips to keep in mind when rebranding. Erik Shares those tips—and why they are important—in this podcast. Read More |
EMP&A by the Numbers: 4000 Trademark RegistrationsThis week, we reflect on some milestones, including more than 4,000 client trademark registrations at the USPTO and more than 100 five-star reviews on Google. Read More |
Why Some Trademarks Receive More Protections Than OthersA trademark can be anything that indicates the source of a business’ products or services. However, not all trademarks are created equal – which is where creativity and context come into play. Erik shares more details in this podcast. Read More |
Another Trademark Scam: Beware of Calls Claiming to Be From USPTORecently a new scam targeting trademark filers features telephone calls purporting to be from USPTO examiners. This is yet another reason to work with an experienced attorney – the USPTO will never contact an applicant directly when they have counsel of record. For more about avoiding and dealing with trademark scams, see Is This A Trademark Scam® at www.isthisatrademarkscam.com. Read More |
Trademark Registration Provides Double ProtectionRegistration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help extinguish infringements that arise quicker and easier. In short, there is no more powerful tool to protect a brand than trademark registration. For more information, visit TRADEMARKIVE® at https://www.erikpelton.com/trademarkive/. Read More |