What is Trade Secret Protection?When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides more detail in this podcast. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
What Is the TTAB?The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions in this podcast. Read More |
Trademark Ins and OutsWhat’s hot and what’s not in the world of trademark protection? Erik shares his list in this video. Read More |
EMP&A’s Seeds of SustainabilityLearn more about the ways that our firm gives back and works to reduce its footprint, all while we continue to make trademarks bloom. Read More |
Trademark Fee Increases Proposed By the USPTOErik discusses the USPTO’s recent proposal to increase trademark filing fees – which will impact applications, renewals, and everything in between. Read More |
Calculating Trademark Registration Renewal DatesErik revisits an important topic in today’s episode: trademark renewal deadlines, how to minimize risk and maximize peace of mind for your registered trademark. Read More |
Introducing Our New Home PageErik walks you through our new and improved homepage in this video. Read More |
The Trademark Search Result Risk-O-MeterErik discusses how risk analysis works when it comes to a trademark clearance search in this episode. Read More |
The Bright Side of a Trademark RegistrationInspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism. Read More |
5 Takeaways From the Chipotle / Sweetgreen DisputeErik follows up with 5 key takeaways from the recent trademark dispute between Chipotle and Sweetgreen in this video. Read More |