Great Brand Names and slogans Are Everywhere – You Just Need to LookErik shares some creative, bold brands he has recently come across on his travels and in his neighborhood in this video Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
4 Tips for a TTAB HearingErik shares key tips based on frequently asked questions our firm has received regarding TTAB hearings in this podcast. Read More |
August 2023 TPAC Meeting SummaryErik shares key takeaways from the recent Trademark Public Advisory Committee (TPAC) meeting in this podcast. Read More |
Bold Branding: The Little Touches Make a Big DifferenceErik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand. Read More |
How to Sign a Trademark Filing at the USPTOElectronic signatures are a standard procedure for online documents, including trademark documents. Erik discusses the unique method for signing a document at the USPTO in this video. Read More |
5 Things I’ve Learned About Trademarks So Far in 2023The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023. Read More |
Taylor Swift’s Trademark ReputationIn the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift’s prolific portfolio of registered trademarks and savvy branding in this video. Read More |
Update on the USPTO Trademark DelaysErik is back with an update on the USPTO log jam, how it affects every step of the application process – but there seems to be a light at the end of the tunnel, as explained in this podcast. Read More |
What is Trade Secret Protection?When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides more detail in this podcast. Read More |
What Is the TTAB?The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions in this podcast. Read More |