25 Branding TipsCelebrating our 25th year with the “25” Series. Erik shares 25 Branding Tips in this video. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
Trademark Stories to Watch in 2024What does 2024 have in store for the world of trademarks? Erik discusses several topics he will be following in this podcast. Read More |
25 Benefits of Trademark RegistrationErik reviews the many perks of having a registered trademark in this podcast. Read More |
Proper Evidence of Use for Clothing TrademarksProper evidence of use is important for every trademark application, and for clothing it can be particularly tricky. Erik shares tips in this video. Read More |
Trademark Lawyers Have Trademarks TooBrand protection is our business—and that includes our own brand. Erik shares a recent trademark registration our firm received for one of our own logos in this podcast. Read More |
EMP&A Wrapped 2023Erik wraps up a great 2023 at EMP&A in this special year-end episode. Read More |
Top Trademark Trends of 2023Erik shares his annual roundup of this year’s top trademark trends in this podcast. Read More |
All About the New USPTO Trademark Search SystemErik introduces you to the new USPTO search engine and shares his thoughts about the updated platform in this podcast. Read More |
2023 Word of the Year: AuthenticMerriam Webster’s 2023 Word of the Year rings true for the world of trademarks, as Erik explains in this video. Read More |
What Are the Steps in the USPTO Trademark Application Process?The trademark application process has many twists and turns, and can be better managed with the help of an experienced trademark attorney. Read More |