Making it easier to deal with possible trademark disputes is one of the many benefits of trademark registration, as Erik discusses in this podcast.

Office Actions from the USPTO can be one of the most confusing – and important – aspects of the trademark application process. Erik explains in this podcast.

A patent generally protects inventions while a copyright protects an original work of creativity. Find out the details and the key distinctions between the rest.

Trademark registration is like the keystone of trademark protection. It is the foundation upon which brand protection is generally built.

Book titles are not protected by trademark laws. But there is an option available to you that you should know about!

Even well-established house plants need to be repotted with proper care and attention as they grow. Why is this the perfect metaphor to trademark protection?

Why should a trademark expert such as Erik handle your trademarks and why should you avoid trying to do it yourself?

Listen to this podcast where Erik discusses the length of time it takes for a trademark application. But there is one more important fact about the timeline.

Did you know that a sound can be a trademark or even colors such as the color Brown for UPS? Listen to this podcast and learn what else can be protected.