6 steps for building a strong brandSelecting a great name is the first step. Listen to this podcast and to Erik describing all 6 steps. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
International trademark protectionShould you register for an international trademark protection? In this podcast Erik explains. Read More |
Celebrity trademark issuesThere are key sensitive issues to consider when protecting celebrity trademarks. This podcast reveals them. Read More |
What is a trademark opposition?Listen to this podcast and discover what it is and how you should you handle it. Read More |
Trademark protection for music groups and bandsDid you know that band names are very valuable trademarks? It is actually extra important for band names. Listen to this podcast to find out why. Read More |
The sliding scale of trademark protectionWhat are ideal and creative brand names and what can we learn from the coffee industry? Read More |
Intersection of domain names and trademarksShould you invest your resources in acquiring domain names? Read More |
Where are you on the brand strength grid?Listen to this podcast and review to diagnostic visual to find out. Read More |
The path to trademark registration is a long and winding roadThe road is long and winding as there are many steps to completing a trademark registration. In this podcast, Erik, reveals these steps and their impact on the trademark registration timeline. Read More |
Beware of scamsHave you been getting these scam letters demanding payment for your registration and what should you do about it? Read More |
