Great online trademark resourcesThere are some great trademark resources available online. Listen to this podcast and discover them. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
My slogans and why I protected themWhy should slogans be protected as part of your trademark strategy? Read More |
If trademarks were easy…In this fascinating podcast, Erik outlines the challenges of trademark registrations. Read More |
Key trademark terminologySuggestive trademark is one of Erik’s favorite type of trademarks. In this podcast Erik clarifies other trademark words and terms. Read More |
The solid roots of bold brandsRenewing trademark rights and experienced lawyer are two of the roots of a bold brand. Listen to this podcast and to Erik discussing the rest. Read More |
unique, free trademark tracking tool: sofTMwareIn this podcast Erik shares details about the unique proprietary online tool the firm built to help anyone track trademark applications, sofTMware®. Watch Erik’s video. Learn More about sofTMware® here or at www.sofTMware.com. Read More |
The Streisand effect warningOverly protecting your brand may backfire at times. Read More |
Web site trademark and copyright issuesHow sure are you that your site and content are owned by you and properly protected? Read More |
Protecting LogosDid you know that you can trademark your logo? Listen to this podcast and to Erik explaining why you should. Read More |
6 steps for building a strong brandSelecting a great name is the first step. Listen to this podcast and to Erik describing all 6 steps. Read More |