How to reduce your trademark application rejectionIn this podcast, Erik share his insights and tips on how to minimize trademark rejections. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
What makes trademarks more valuable than copyrights or patents?The life span of copyright protections and patents are limited but trademarks are different. Read More |
Office action, bootcamp and a workbookWhat is an office action? Listen to this podcast to find out. Read More |
Great online trademark resourcesThere are some great trademark resources available online. Listen to this podcast and discover them. Read More |
My slogans and why I protected themWhy should slogans be protected as part of your trademark strategy? Read More |
If trademarks were easy…In this fascinating podcast, Erik outlines the challenges of trademark registrations. Read More |
Key trademark terminologySuggestive trademark is one of Erik’s favorite type of trademarks. In this podcast Erik clarifies other trademark words and terms. Read More |
The solid roots of bold brandsRenewing trademark rights and experienced lawyer are two of the roots of a bold brand. Listen to this podcast and to Erik discussing the rest. Read More |
unique, free trademark tracking tool: sofTMwareIn this podcast Erik shares details about the unique proprietary online tool the firm built to help anyone track trademark applications, sofTMware®. Watch Erik’s video. Learn More about sofTMware® here or at www.sofTMware.com. Read More |
The Streisand effect warningOverly protecting your brand may backfire at times. Read More |