Size Does Not MatterSmall businesses are just as capable to have great brands, creative names and unique trademarks as big businesses and it’s probably more important for them to have such. Listen to this podcast and to Erik discussing this topic with several great examples. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
New US Counsel Rule for Foreign Trademark ApplicantsWhat is that new rule and what does it mean to you as an entrepreneur and a business? Listen to Erik Pelton on this podcast and discover the why, when and what of the new US counsel rule for foreign trademark applicants. Read More |
How to Appeal a Final Refusal from the USPTOWas your trademark registration rejected by the USPTO? Wait! Don’t give up yet, there is still hope. In this podcast, trademark attorney and expert, Erik Pelton, reveals your options. Read More |
Trademark News RoundupDid you know that the new trademark rule requires that anyone outside the U.S. must now use a U.S. attorney to file for a trademark in the U.S.? Listen to this podcast and to other important developments Erik shares in the world of trademarks. Read More |
What is a portfolio of trademarks?What is your portfolio of trademarks and should you have one? Perhaps it’s time to audit your portfolio. Read More |
By the numbers: 20 years of trademarksIn this podcast, Erik reviews the statistics of his business looking through the numbers of and insights of trademarks. This is fascinating and listen to find out why. Read More |
Trademark protection: a marathon not a sprintThere are great similarities between preparing and running a marathon and trademark protection. Having assistance from a a coach or an expert is critical and is one of these similarities. In this podcast, Erik reveals several critical other similarities. Read More |
You don’t need any of these things to protect your trademarkAre you wasting your precious resources when trademarking your brands and business? Listen to this podcast and to Erik discussing what you don’t need and actually what you do need. Read More |
What are trademark classes?Did you know that there are 34 classes for products and goods and 11 for services when it comes to trademarks? In this podcast Erik explains what these classes are all about. Read More |
Will we ever run out of trademarks?There is plenty of room for creating new brands but will that force us to run out of options for trademarks? Read More |