Why artificial intelligence will not replace trademark lawyersAlthough artificial intelligence (AI) has a tremendous impact on many aspects of our life and business, there are some critical areas that are not and will not be impacted by AI. Listen to this podcast and to Erik’s insights as to why your job as a trademark attorney is safe and why it is more of an art than a science. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
Practicing what we preachDo you practice what you preach your clients should do? Listen to this podcast and how Erik does it. And also view a few of our clients trademarks https://www.erikpelton.com/about/practicing-what-we-preach/ Read More |
Tips for brand owners in the new yearWhat is a trademark audit and is there a need for one in your business? Whether you are thinking of creating new trademarks or evaluating the effectiveness of your existing ones, I encourage you to listen to this podcast and to Erik discussing some of the key questions you should ask yourself when evaluating or creating your trademarks. Read More |
USPTO Trademark Acronym GuideAny idea what TTAB, TMEP, TEAS, OG or TES stand for? Then listen to this fascinating podcast where Erik discusses the use of acronyms when it comes to trademarks. Read More |
Making trademark bloom since 1999In this podcast, Erik reflects on establishing his trademark business 20 years ago and the immense benefits his firm provided his clients. Read More |
The BackCountry.com FiascoThis company has been in the news recently with their bullying behavior of intimidating smaller companies. The backlash has been so tremendous that it actually forced their CEO to apologize publicly for their action. There are some key lessons learned from this case and its impact on the world of trademarks. Read More |
Top trademark trends of 2019By Erik M. Pelton & Associates® – The Nontraditional Trademark Lawyers® Some big changes occurred in the world of trademark in 2019. Listen to this podcast where Erik reveals some of the important changes and shares his predictions for 2020. Read More |
A special Thanksgiving trademark episodeDid you know that the Macy’s Parade is probably the biggest display of trademarks in the world. In this podcast, Erik shares some fascinating stories and insights about trademarks around this special holiday and time of year. Read More |
Never stop learningAs Erik was reflecting on his 20 years of being in business he realized the importance of learning over the years. What are your resources for learning new skills and gaining new insights? Listen to this podcast and gain some new insights. Read More |
Great trademarks are everywhereIt goes without saying that memorable trademarks keep your company name in front of your clients and future clients. In this podcast, Erik shares his insights and examples of creative trademark names, which will hopefully simulate your mind to create new ones for your business. Read More |