What color is your trademark?Did you know that colors can be trademarked? For example: the color brown has been trademarked by UPS and a shade of green was trademarked by John Deere. In this fascinating podcast, Erik shares additional insights about the power of trademarking colors. Perhaps there is a color you should trademarked. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
The sound of trademarksDid you know that even sounds can be trademarked? Perhaps there are sounds that you should consider trademarking but first listen to this podcast. Read More |
Why artificial intelligence will not replace trademark lawyersAlthough artificial intelligence (AI) has a tremendous impact on many aspects of our life and business, there are some critical areas that are not and will not be impacted by AI. Listen to this podcast and to Erik’s insights as to why your job as a trademark attorney is safe and why it is more of an art than a science. Read More |
Practicing what we preachDo you practice what you preach your clients should do? Listen to this podcast and how Erik does it. And also view a few of our clients trademarks https://www.erikpelton.com/about/practicing-what-we-preach/ Read More |
Tips for brand owners in the new yearWhat is a trademark audit and is there a need for one in your business? Whether you are thinking of creating new trademarks or evaluating the effectiveness of your existing ones, I encourage you to listen to this podcast and to Erik discussing some of the key questions you should ask yourself when evaluating or creating your trademarks. Read More |
USPTO Trademark Acronym GuideAny idea what TTAB, TMEP, TEAS, OG or TES stand for? Then listen to this fascinating podcast where Erik discusses the use of acronyms when it comes to trademarks. Read More |
Making trademark bloom since 1999In this podcast, Erik reflects on establishing his trademark business 20 years ago and the immense benefits his firm provided his clients. Read More |
The BackCountry.com FiascoThis company has been in the news recently with their bullying behavior of intimidating smaller companies. The backlash has been so tremendous that it actually forced their CEO to apologize publicly for their action. There are some key lessons learned from this case and its impact on the world of trademarks. Read More |
Top trademark trends of 2019By Erik M. Pelton & Associates® – The Nontraditional Trademark Lawyers® Some big changes occurred in the world of trademark in 2019. Listen to this podcast where Erik reveals some of the important changes and shares his predictions for 2020. Read More |
A special Thanksgiving trademark episodeDid you know that the Macy’s Parade is probably the biggest display of trademarks in the world. In this podcast, Erik shares some fascinating stories and insights about trademarks around this special holiday and time of year. Read More |