Corona Virus Trademarks Are Likely a Waste of Time and MoneyDid you know that some are trying to capitalize on the Corona virus crisis? “I survived Corona Virus” is one recent USPTO trademark application example that Erik discusses in this podcast, and that is likely a waste of time and money. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
Five Tips to Managing a Brand in a Time of CrisisThe COVID-19 virus is dramatically affecting and challenging every aspect of our lives and businesses. Stay true to your core values and communicate openly are two of the five insights Erik shares on this podcast. Read More |
You Won’t Believe These Trademarks Are Registered and Not GenericDid you know that Xerox, Kleenex, Popsicle and Velcro are all registered trademarks, while aspirin used to be, but is now generic? In this episode, find out why your trademark should be an adjective and not a noun, and other tips to avoid being generic. Read More |
USPTO Rules on Electronic Filing and Specimen RequirementsRecent USPTO regulations will impact trademark applicants and filers. For example, all applicants, even when represented by counsel, must provide their email address. Listen to this podcast where Erik uncovers some details on the new regulations. Read More |
Trademark Protection ToolkitTo be prepared for emergencies, one often carries a toolkit or multi-tool. In this podcast, Erik uses explains the different components that make up a trademark’s toolkit for maximum protection Read More |
Trademark Registration is More Valuable Than Ever BeforeIn this episode, Erik shares his opinion why a trademark registration today is more valuable than ever. Read More |
Episode 100: A Day in the LifeIn this special 100th episode of Tricks of the Trade(mark), Erik describes some of the various things that make up the typical day of a trademark attorney. Read More |
The Trademark FortressA defense is only as strong as its weakest link. How does this apply to trademark protection? Erik describes the various components of building a protected fortress around your brand. Read More |
What color is your trademark?Did you know that colors can be trademarked? For example: the color brown has been trademarked by UPS and a shade of green was trademarked by John Deere. In this fascinating podcast, Erik shares additional insights about the power of trademarking colors. Perhaps there is a color you should trademarked. Read More |
The sound of trademarksDid you know that even sounds can be trademarked? Perhaps there are sounds that you should consider trademarking but first listen to this podcast. Read More |