Erik announces his new book, Building a Bold Brand, http://buildingaboldbrand.com and shares with listeners why motivated him to write it. Erik also describes various sections of this valuable resource and why it makes a valuable addition to any business owner’s library.

Did you know that some are trying to capitalize on the Corona virus crisis? “I survived Corona Virus” is one recent USPTO trademark application example that Erik discusses in this podcast, and that is likely a waste of time and money.

The COVID-19 virus is dramatically affecting and challenging every aspect of our lives and businesses. Stay true to your core values and communicate openly are two of the five insights Erik shares on this podcast.

Did you know that Xerox, Kleenex, Popsicle and Velcro are all registered trademarks, while aspirin used to be, but is now generic? In this episode, find out why your trademark should be an adjective and not a noun, and other tips to avoid being generic.

Recent USPTO regulations will impact trademark applicants and filers. For example, all applicants, even when represented by counsel, must provide their email address. Listen to this podcast where Erik uncovers some details on the new regulations.

To be prepared for emergencies, one often carries a toolkit or multi-tool. In this podcast, Erik uses explains the different components that make up a trademark’s toolkit for maximum protection

In this episode, Erik shares his opinion why a trademark registration today is more valuable than ever.

In this special 100th episode of Tricks of the Trade(mark), Erik describes some of the various things that make up the typical day of a trademark attorney.

A defense is only as strong as its weakest link. How does this apply to trademark protection? Erik describes the various components of building a protected fortress around your brand.