Erik chats with Brad Phillips of Throughline® for a discussion about how businesses both big and small are managing – some successfully, some not – the coronavirus pandemic and related challenges the facing brands. The two also talk about the importance of trademark and intellectual property protection, and share some of the work done by Throughline.

A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application has at least nine critical ingredients that also must work in harmony to be effective.

Podcast names are eligible for trademark protection just like any other product or service brand name. Listen as Erik shares details for protecting audio podcast and videocast names, including his own Tricks of the Trade(mark).

As all businesses are facing crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters.

Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus or something else, including a reflection on the core values of any business.

For the first time in history, the USPTO’s Trademark Public Advisory Committee (TPAC) met virtually due to coronavirus. Despite a drop in recent filings, many of trademarks are still being filed and many more are in the queue. Erik provides details and a roundup of some of the latest news in the field of trademarks.

Did you know that filing deadlines can now be extended by the USPTO office and fee penalties may be waived? Erik explains some of the details in this video. For more details, see https://www.erikpelton.com/uspto-covid-19/

In these challenging times with this crisis upon us, Erik shares several key reasons why now is especially the time to protect your brands, intellectual property, and your business.

Erik shares some inspirational stories and examples of how his clients and family businesses are handling and adapting creatively to our crisis while delivering profound value to their clients. Listen to this episode and gain some ideas to impact and make a difference in your own business.

In this episode, Erik shares three straightforward but crucial brand protection tips for anyone starting a new business. Listen to hear more about these steps and why they are so important.