When it comes to applying to register a trademark and protect a brand, sooner is almost always better than later – and applications can be filed at USPTO even prior to use a name commercially. In this episode, Erik provides more info about the timing of trademark applications.

Did you know that restaurants are actually a prime candidate for trademark protection? Erik discusses why small businesses including restaurants can benefit tremendously by applying for trademark registration.

Brands may evolve over time and sometimes brand names or logos change. Erik explains what is allowed and what is not when it comes to changing your trademarks.

A coming increase in USPTO filing fees and constant scams are a couple of the reasons why trademark owners ought to check renewal dates. In this segment, Erik further explains the reasons why now is the time to check on renewals.

Some may think that it is pretty straight forward to file a trademark application. You may want to think twice after listening to this episode.

There are several different types of searches one can conduct before filing a trademark application. Erik reveals some of these key search terms and differences that brand owners should be aware of.

A trademark registration never sleeps as it works for the owner 24/7/365. Listen as Erik explains this extremely valuable benefit in more depth.

There are several critical questions you should ask your trademark lawyer before hiring their services. In this podcast Erik shares some of these important questions. Listen and avoid some of the key mistakes.

One of the key mistakes people make when filing for a trademark with the USPTO is the failure to search the record before filing. In this podcast, Erik discusses this mistake and two others and what to do about them.

A letter of protest for a trademark application is actually a way for a 3rd party to attempt and block your trademark application. Listen to this podcast and to Erik explaining what it is and how and why they are being executed.