Be Like Taylor: 3 Swift Trademark TipsTaylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
25 Classes of Goods and Services at the USPTOWhen applying for a trademark, it’s important to use the correct classification for your goods and/or services. Erik shares 25 of the many different classifications for goods and services in this episode. Read More |
The Role of Trademarks in Erik’s Favorite Legal MovieErik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode. Read More |
25 Tips from a Former Trademark ExaminerErik shares key insider tips he learned from his time as a USPTO Examiner in this episode Read More |
Comments on USPTO Fee IncreasesOur take on the USPTO’s proposed fee increases and how small businesses may be affected. Read More |
25 Examples of Great Small Business BrandsGreat brands are everywhere – you just have to look! Read More |
Patent, Trademark, and Copyright: Definitions and DifferencesWhat are the distinctions between patents, trademarks, and copyrights? Erik breaks it down in this episode. To schedule a free initial consultation, visit https://www.erikpelton.com/calendar/ Read More |
25 Great USPTO ResourcesThe USPTO has a wealth of great resources for the general public, and Erik recommends 25 of his favorites in this episode. Read More |
What is the Supplemental Register of Trademarks?In this episode, Erik breaks down the key differences between the supplemental and principal registers and what types of trademarks reside in each. Read More |
Liquid Death: Bold Branding ExampleFrom their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in this episode. Read More |
