With the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand name.

Trademark registration can act like fire insurance, smoke detectors, and fire extinguishers to safeguard your brand. In this episode, Erik explains how this insurance works and why it is so valuable.

Do you realize that your trademark can be used in many places and many ways? Erik shares more than 50 insightful ways to use, leverage, and strengthen your trademark in this episode.

Like the incredible amount of flowers that blossom every spring, there is a tremendous variety of trademarks. In this episode, Erik makes a strong analogy between flowers and the intersecting world of trademarks.

There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark.  For more details and the accompanying visual, see https://www.erikpelton.com/resources/trademark-visuals/the-keys-to-branding-success/.

Is your brand’s fuel tank full or running on empty? Is your brand protection in the green or possibly in the red zone? Learn more as Erik discussed the Trademark Instrument Panel in this episode. For more about the panel, see https://www.erikpelton.com/resources/trademark-visuals/the-trademark-instrument-panel/

Explosive growth combined with the pandemic are two main reasons contributing to the trademark applications backlog. But what can you do to mitigate this? In this episode, Erik reveals several tips to help navigate the long and winding road that is the USPTO trademark application process.

In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand is used harmoniously by employees, contractors, and more.

Many business owners may not realize that if they deal with tangible goods, they can protect their brand with U.S. Customs and Border Protection in addition to the USPTO. In this episode, Erik details how to add this tool to your brand protection toolkit.