What is a Brand Style Guide?In this episode, Erik explains the value of a brand style guide, and provides examples of the key elements in a style guide to help ensure that a brand is used harmoniously by employees, contractors, and more. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
Customs and Border Patrol Registration for Your TrademarkMany business owners may not realize that if they deal with tangible goods, they can protect their brand with U.S. Customs and Border Protection in addition to the USPTO. In this episode, Erik details how to add this tool to your brand protection toolkit. Read More |
What is a Likelihood of Confusion?In trademark applications and disputes, a common issue is whether or not there is a likelihood of confusion. In this segment, Erik breaks down the main factors surrounding an analysis of likelihood of confusion between two trademarks. Read More |
Celebrating Three Years of Tricks of the Trade(mark)Time flies when you are having fun! In a special episode, Erik reflects on three years of podcasting. Read More |
Bold Brands Are Like Bees to Pollinate MarketingWhat does bee pollination have to do with marketing? In this episode, Erik explains this analogy and details you should consider to better pollinate your brand and marketing initiatives. Read More |
Vaccinate Your Brand with Trademark RegistrationJust like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else can you do to boost your brand protection in this age of the pandemic and beyond? In this episode, Erik injects his insights on how to get better trademark protection. Read More |
5 Trademark Lessons from a Year of Pandemic and QuarantineThe world of trademarks is actually booming since the pandemic began last Spring. Yet so are the trademark scams. In this episode, Erik reflects on the changes and trends from the past year, and why is it more critical than ever to protect your brands and businesses with trademark registration. Read More |
Middle School Career Fair Presentation: trademark attorneyErik speaks to local middle school students about what practicing trademark law is about, how he got to this point in his career, and why he enjoys doing this work. Erik shares some fun trademark tidbits and explains to the future entrepreneurs why communication, analysis, and marketing are three pillars to his long-term success. Read More |
Amazon Brand Registry Update for Trademark OwnersMore and more businesses are using Amazon to sell their products. In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote their products. Read More |
Big Businesses Need Trademark Protection; Small Businesses Need It Even MoreA trademark dispute can be tremendously costly and disruptive, especially for small businesses. Reducing the risk of such a dispute is one of the main ways that small businesses can benefit from trademark protection for your business. In this episode, Erik details why trademark protection is even more important for the small businesses that are the lifeblood of our communities and economy. Read More |
