Letters of Protest at the USPTOThere is quite a bit of confusion about the USPTO’s letters of protest. In this segment, Erik clarifies what is a letter of protest, and when and why to use one. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
Creative Trademarks Are Alive and Well on Main Streets in AmericaCreative brands and great trademarks are all around us. In this episode, Erik reflects on the many wonderful store names he encountered while on a recent family vacation to a small New England town, proof that there are endless possibilities when it comes to trademarks! Read More |
The Trademark Protection DecathlonWith the Olympic Games underway in Tokyo, Erik shares the decathlon of trademark protection – 10 steps to building a strong, protected brand name. Read More |
Having Trademark Registration is Like Double Insurance for Your BrandTrademark registration can act like fire insurance, smoke detectors, and fire extinguishers to safeguard your brand. In this episode, Erik explains how this insurance works and why it is so valuable. Read More |
50 Ways to Use Your TrademarkDo you realize that your trademark can be used in many places and many ways? Erik shares more than 50 insightful ways to use, leverage, and strengthen your trademark in this episode. Read More |
Trademarks: A stunning VarietyLike the incredible amount of flowers that blossom every spring, there is a tremendous variety of trademarks. In this episode, Erik makes a strong analogy between flowers and the intersecting world of trademarks. Read More |
7 Keys to Branding SuccessThere are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. For more details and the accompanying visual, see https://www.erikpelton.com/resources/trademark-visuals/the-keys-to-branding-success/. Read More |
The Trademark Instrument PanelIs your brand’s fuel tank full or running on empty? Is your brand protection in the green or possibly in the red zone? Learn more as Erik discussed the Trademark Instrument Panel in this episode. For more about the panel, see https://www.erikpelton.com/resources/trademark-visuals/the-trademark-instrument-panel/ Read More |
Preventing Trademark Problems is Like Preventing Cavities!What are the similarities between preventing cavities and preventing trademark problems? In this episode Erik shares five facts that will help strengthen your trademark protection while avoiding trademark problems and at the same time he will even help you improve your dental hygiene. Read More |
Why are USPTO Trademark Applications Taking Longer Than Ever?Explosive growth combined with the pandemic are two main reasons contributing to the trademark applications backlog. But what can you do to mitigate this? In this episode, Erik reveals several tips to help navigate the long and winding road that is the USPTO trademark application process. Read More |