Did you know that the recipe for storing trademark protection requires just a few ingredients? In this episode, Erik discussed those ingredients and the steps needed to create a delicious dish of brand protection for your business.

Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks.

There are several pieces of information accessible to the public after filing a trademark application. Although there are some benefits to having this information easily accessible, this same information is also accessible to scammers. Erik shares several privacy considerations for anyone filing at the USPTO for trademark registration.

The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is applicable to other brand owners, influences, and businesses as well.

There are often warnings and red flags when dealing with trademark application filings at the US Patent and Trademark Office. In this episode Erik reveals five things he frequently sees in trademark applications that should raise a red flag, and how to avoid them.

The supply chain issues impacting our commerce shipments and supplies have relationship with the world of trademarks. Erik details what brand owners need to know about trademark protection and the supply chain.

Nontraditional trademarks are becoming more prevalent, and in this episode details the sounds, colors, scents, shapes, and other types. Did you realize that the pinstripes of the New York Yankees are a registered trademark? Nontraditional marks are one Erik’s favorite topics, with many interesting examples – watch for details about goats on a roof and marching ducks! Did you know that Erik has registered The Nontraditional Trademark Lawyers® as a slogan?

There is a lot of confusion about the benefits of using a copyright notice, and when and how to properly use the copyright symbol and notice. In this episode, Erik clarifies the how, when, and why to use copyright notice. For more on the visual, see https://www.erikpelton.com/resources/trademark-visuals/all-rights-reserved/.

Erik once received a negative review from a client, amidst dozens of positive ones. Erik explains why he has never challenged the review as there can be no guaranteed approvals in the world of trademark applications.

From the length of trademark application filings to the Trademark Modernization Act, and the influx of filings from China, there are significant USPTO updates that Erik shares in this episode.