Over the years, Erik has shared dozens of trademark registration tips. In this episode, he reveals the most important one.

The USPTO recently announced that trademark registration certificates will no longer be automatically printed and mailed on paper. What does that mean to trademark applicants, and how much of the trademark process is now in the cloud?

There are several important reasons why an applicant benefits from using a trademark attorney, to gain maximum Return on Trademark Investment. This episode outlines some of these reasons.

Trademarkive® is a one-stop resource for all things trademark. We have curated this content from hundreds of videos, podcasts, blog posts, visuals, books, and more–created over more than a decade. We have highlighted our best and most popular work on six key trademark topics to explore as you build and protect your brand. Learn more in this podcast and explore at http://www.trademarkive.com

As the Rams and Bengals get ready to meet in Super Bowl LVI, it is fascinating to review the variety of trademarks filed on behalf of the teams, the players, and even the artists associated with this event. This episode previews some of the trademarks that will be on display in the big game on Sunday.

Sooner is generally better. Listen to this episode to learn why the timing of a trademark filing is important, and why both new and existing businesses can benefit from filing for registration now.

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. For more trademark tips, visit www.buildingaboldbrand.com.

As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection.

In this annual review of the year in trademarks, Erik discusses key trademark developments from 2021 – including the Trademark Modernization Act (TMA), USPTO backlogs, and NFTs – as well as some things to look for in 2022.

What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the USPTO is so valuable.