Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications in this episode. For more on the long and winding road to trademark registration, see https://www.erikpelton.com/resources/trademark-visuals/PV-4/.

Due to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format, which will also be enhanced with more graphics, photos, and images. Stay tuned for more details by subscribing on YouTube and following on Instagram @making_trademarks_bloom

Takeaways from the annual trademark conference, held in Washington, DC this month, including NFT’s and the metaverse, as well as the importance of people connections.

There are many details and information involved with recent changes resulting from the Trademark Modernization Act (TMA). In this episode, Erik provides a brief tour of trademark expungement proceedings and other key details from the TMA.

As the music world just celebrated the annual Grammy awards, Erik reflects on the fact that many bands, artists, and musicians fail to realize the importance and strength gained by registering and protecting their brands. BONUS CONTENT: listen to Erik’s playlist of well-known songs featuring prominent brand references at: https://open.spotify.com/playlist/4Gy3dRFR8PCKdm4lvMKzTl?si=c86a824cd36f43bd.  

When you register your trademark with the USPTO, you get protection in all 50 states. However, there are instances where state trademark protection may make sense. In this episode, Erik clarifies these instances.

There is a lot of information available on the USPTO website when reviewing the records for a trademark application or registration. However, there is also a lot hidden that you can’t see. In this episode, Erik reveals what’s hidden behind the curtains.

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. For more, see https://www.erikpelton.com/resources/trademark-visuals/brand-protection-cheat-sheet/.