What Are Common Law Trademark Rights?Did you know that a brand can acquire some trademark rights without registering at the USPTO? Erik explains what these common law trademark rights are and how they work. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
Prior Preparation Prevents Poor PerformanceIn this episode, Erik outlines 7 steps to consider prior to submitting a trademark application to the USPTO. Learn more about these steps and trademark registration at www.erikpelton.com Read More |
3 Things I Learned in Law School That I Apply to Trademarks EverydayIn this episode, Erik shares several critical lessons learned in law school that apply to work with trademarks. Find out more by exploring this episode. Read More |
How to Protect a Book TitleBook titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors can possibly workaround this situation. Read More |
How NOT to Protect Your Trademark?In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the play button and discover his insights and learn why Erik’s family thinks he is a sarcasm expert. Read More |
Recent Study Shows How Companies That File Trademarks are More ProfitableTrademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study showing how companies that invest in trademark protection are more likely to show better returns. Read More |
Why Restaurants Need Trademark ProtectionOf the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark protection. In this episode, Erik explains the reasons and why restaurants should protect their trademarks. Read More |
Branding Lessons from Formula1Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. Read More |
The Value of a Great LogoA great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs. Read More |
The Value of a Great SloganA good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one. Read More |