What Is a Request to Divide a Trademark ApplicationThe USPTO trademark application process has many steps and possibilities, one such step is a “Request to Divide” an application and split it into two separate filings. Listen for more details about when and why an applicant would file a Request to Divide. For more about the entire trademark registration process, see https://www.erikpelton.com/trademarkive/uspto-trademark-application-process/ Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
Think Like a USPTO Trademark Examiner DoesWhat does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register a trademark? Learn more in this episode from former USPTO examiner Erik Pelton. Read More |
The Biggest Change to Trademark Applications in Many YearsBeginning in December 2022, the USPTO is implementing the most significant change to the trademark application process in many years. Listen for more details about the changes and their impacts on trademark applicants. For more about the trademark application process, see https://www.erikpelton.com/trademarkive/uspto-trademark-application-process/. Read More |
Protecting a Law Firm BrandLaw firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. Read More |
5 Things Yoga Taught Me About TrademarksWhat lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more about all aspects of trademark registration and protection, see https://www.erikpelton.com/trademarkive/. Read More |
Can an emoji also be a trademark?Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji – and applying to register it. Listen to learn more about emoji trademark issues. Read More |
The 5 Ws of Copyright RegistrationWhat is a copyright registration? Who can register? When should you register? Where is a copyright registered? And finally, why would you want to register? Learn more in this episode. Read More |
Color trademarks case study: T-Mobile magentaNontraditional trademarks include sounds, scents, motions, lighting, colors, and more. Color marks are relatively rare and must meet additional requirements. In this episode, we cover the basics about color marks and T-Mobile’s trademark registration for magenta. Read More |
Anatomy of An Appeal to the TTABAn appeal to the Trademark Trial and Appeal Board (TTAB) can be an important tool when appropriate and when there is a strong reason to believe that perhaps the examiner’s decision can be overturned. In this episode we cover some basics about ex parte appeals, including the costs and timeline. Read More |
What is a Presentation Copy of a Trademark Registration?What are the differences between a USPTO trademark registration certificate and a presentation copy? Erik explains the differences between electronic, presentation, and paper registration certificates. Read More |
