Top Trademark Trends of 2022Hear our recap of the biggest trademark stories of 2022, including the USPTO backlog, the Queen of Christmas, Supreme Court cases, metaverse and NFT trends, and more. We also look forward to what 2023 might have in store for the trademark work. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
World Cup 2022 Trademark StoriesThe FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares some insights about FIFA trademarks, along with the stars on the pitch – many of who have brands that are not fully protected. Read More |
What Is a Request to Divide a Trademark ApplicationThe USPTO trademark application process has many steps and possibilities, one such step is a “Request to Divide” an application and split it into two separate filings. Listen for more details about when and why an applicant would file a Request to Divide. For more about the entire trademark registration process, see https://www.erikpelton.com/trademarkive/uspto-trademark-application-process/ Read More |
Think Like a USPTO Trademark Examiner DoesWhat does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register a trademark? Learn more in this episode from former USPTO examiner Erik Pelton. Read More |
The Biggest Change to Trademark Applications in Many YearsBeginning in December 2022, the USPTO is implementing the most significant change to the trademark application process in many years. Listen for more details about the changes and their impacts on trademark applicants. For more about the trademark application process, see https://www.erikpelton.com/trademarkive/uspto-trademark-application-process/. Read More |
Protecting a Law Firm BrandLaw firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. Read More |
5 Things Yoga Taught Me About TrademarksWhat lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more about all aspects of trademark registration and protection, see https://www.erikpelton.com/trademarkive/. Read More |
Can an emoji also be a trademark?Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji – and applying to register it. Listen to learn more about emoji trademark issues. Read More |
The 5 Ws of Copyright RegistrationWhat is a copyright registration? Who can register? When should you register? Where is a copyright registered? And finally, why would you want to register? Learn more in this episode. Read More |
Color trademarks case study: T-Mobile magentaNontraditional trademarks include sounds, scents, motions, lighting, colors, and more. Color marks are relatively rare and must meet additional requirements. In this episode, we cover the basics about color marks and T-Mobile’s trademark registration for magenta. Read More |