Super Bowl LVII Trademark PreviewThe big game this Sunday features many trademark stories, from the quarterbacks to the Kelce Brothers, and much more. Listen as Erik breaks down the two teams, the players, and their trademarks, with apologies to inadvertently missed Rihanna, the halftime performer, and her great portfolio of marks for her music and her Fenty brand. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
Data Demonstrates the Value of a Trademark AttorneyA recent study, Lessons from USPTO Trademark Prosecution Data, uses data from the USPTO records over four decades to show that working with an attorney improves the odds of success when applying to register a trademark. The full study by Deborah R. Gerhart and Jon J. Lee, published by the International Trademark Association’s Trademark Reporter, is available at https://www.inta.org/wp-content/uploads/public-files/resources/the-trademark-reporter/TMR-Vol-112-No-06_Gerhardt-Lee.pdf. Read More |
Behind the Scenes of Our Trademark Videos and PodcastsTake a tour to find out how our trademark videos and podcasts are made! Erik shares the video and podcast recording studio details and specifics regarding the camera, microphone, computer, lighting, and other equipment use to make a high-quality podcast and YouTube video channel. Read More |
Celebrating 10 Years of sofTMware®Did you know that we created a free secure online tool for tracking USPTO applications and registrations? We launched sofTMware® 10 years ago and now it tracks tens of thousands USPTO records for several hundred users. See for yourself at www.softmware.com. Read More |
Will AI change trademarks?Artificial Intelligence (AI) and ChatGPT has been the new a lot lately. How might it impact the world of trademarks and trademark attorneys? Listen for Erik’s comments. Read More |
The Power of Brand JinglesA great tool for brands to connect with customers is a catch jingle. Listen for more about some great jingles and why they are so valuable. Read More |
What is an Assignment of Ownership?Ownership changes and transfers for trademark applications and records can be quite complex. In this episode, Erik shares some of the key terms and principles about trademark assignment documents. Read More |
Lookout for the Latest Trademark Scam using USPTO LetterheadTrademark scams continue to proliferate. Listen for details about the latest details on scams using the USPTO’s seal and letterhead. For more about preventing or evaluating scams, visit www.isthisatrademarkscam.com Read More |
Top Trademark Trends of 2022Hear our recap of the biggest trademark stories of 2022, including the USPTO backlog, the Queen of Christmas, Supreme Court cases, metaverse and NFT trends, and more. We also look forward to what 2023 might have in store for the trademark work. Read More |
World Cup 2022 Trademark StoriesThe FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares some insights about FIFA trademarks, along with the stars on the pitch – many of who have brands that are not fully protected. Read More |