Why Filing a Trademark Application Without a Lawyer is a Big MistakeTop 3 reasons to hire an attorney to file your trademark application. Read More |
Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
25 Great LogosErik shares his favorite logos and what elements make them powerful branding tools in this episode. Read More |
The Value of a Trademark RegistrationErik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for businesses. Read More |
25 Differences Between Patent, Copyright and TrademarkErik shares details about what differentiates patents, trademarks, and copyrights from each other in this episode. Read More |
Two Upcoming Webinars with ErikWant to learn more about trademark scams and how AI can assist you in your trademark practice? Erik shares details of 2 upcoming webinars in this episode. Read More |
25 Reasons I Love TrademarksTrademarks are everywhere, and Erik shares 25 reasons to love them in this episode. Read More |
John Legend Understands Trademark ProtectionIn this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand – straight from the artist himself! Read More |
25 Considerations for a Trademark Cease and Desist LetterWhen dealing with a trademark dispute, many decisions go into crafting a cease and desist letter. Erik shares 25 considerations to make in this episode. Read More |
Do These 5 Things When Starting a New BusinessWe are a small business and we specialize in helping small businesses protect their brands. Here are 5 essential tips for anyone starting a new venture. Read More |
25 Reasons to Use a Trademark AttorneyThere are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in this episode. Read More |