Did you know that the Macy’s Parade is probably the biggest display of trademarks in the world. In this podcast, Erik shares some...
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International trademark protection: what is the Madrid Protocol?
The following is a transcript of an episode of the...
Read More >>>The many intangibles that inform each trademark application (and can never be replaced by ...
When I file a new trademark application, as I do...
Read More >>>#trademark #hashtags
The following is a transcript of an episode of the Tricks of the Trade(mark) podcast, listen to the episode here. As I record this right now, I’m looking at the trending tags on Twitter and #hursdayThoughts...
Read More >>>Trademark Public Advisory Committee (TPAC) releases report on Trademark Fee Proposal
I haven’t been shy regaring my thoughts on the USPTO’s...
Read More >>>Never stop learning
As Erik was reflecting on his 20 years of being in business he realized the importance of learning over the years. What are your resources for learning new skills and gaining new insights? Listen to...
Read More >>>Some trademark are better than other: the sliding scale of trademark protection
The following is a transcript of an episode of the...
Read More >>>We focus on helping clients protect their brands, so clients can focus on their business
At EMP&A (Erik M Pelton & Associates), our sole focus...
Read More >>>Three huge consequences of not properly protecting a brand name
The following is a transcript of a video, which can...
Read More >>>Great trademarks are everywhere
It goes without saying that memorable trademarks keep your company name in front of your clients and future clients. In this podcast, Erik...
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