Did you know that Xerox, Kleenex, Popsicle and Velcro are...
Read More >>>
Subscribe to receive our blog updates!
What to Do when Someone Else is Using Your Trademark
In this brief video, Erik discusses the steps a business should take if it discovers...
Read More >>>Erik Pelton’s new book – BUILDING A BOLD BRAND – now available in paperb...
I am thrilled to share that my first book has...
Read More >>>The three most common trademark misunderstandings
Every day I hear from business owners with questions about their trademarks; and there are...
Read More >>>USPTO Rules on Electronic Filing and Specimen Requirements
Recent USPTO regulations will impact trademark applicants and filers. For example, all applicants, even when...
Read More >>>20 Years of Trademark Experience – By the Numbers
Erik discusses some of the numbers from 20 years of practicing trademark, including more than...
Read More >>>When should a trademark registration renewal *not* be filed?
In this brief (less than 2 minutes) video, former USPTO examiner Erik shares some thoughts...
Read More >>>Great trademark websites and apps
The following is a transcript of an episode of the Tricks of the Trade(mark) podcast, listen to the episode here. In my practice working...
Read More >>>Trademark Protection Toolkit
To be prepared for emergencies, one often carries a toolkit or multi-tool. In this podcast, Erik uses explains the different components that make...
Read More >>>The Trademark Protection Toolkit – does your brand have all the tools?
To be prepared and properly protected, a trademark toolkit should...
Read More >>>
