In nearly 20 years of practice in the field of trademarks with all types of...
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Trademark protection for podcasts
Podcast names are eligible for trademark protection just like any other product or service brand name. Watch this brief video as Erik shares...
Read More >>>Protecting Words vs. Logos
Protect names and logos are both important. Erik shares the differences and priorities in this episode, and details why protecting words is generally...
Read More >>>Finding inspiration for creative brand names
The following is a podcast episode transcript from Tricks of the Trade(mark). I’m constantly amazed...
Read More >>>Protecting Word vs. Logo trademarks – one of the common questions I get
Protect names and logo designs are generally both important, but...
Read More >>>The Palette for Building a Bold Brand
Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s...
Read More >>>My twenty top trademark tips (for a Tuesday)
I have so many tips about trademark protection that I could write a book. In...
Read More >>>Put me in coach, I’m ready to play… the trademark application baseball team
I love baseball! And baseball trademarks! To succeed in baseball,...
Read More >>>Trademark applications: a blend of art and science
A trademark application is just as much of an art as it is a science....
Read More >>>The rainbow after the storm
Despite mother nature’s strength and power, every storm is followed by a rainbow. The strongest brands are weathering the storm overhead, while also...
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